The Come Down Gospel

2016 was a rough year. So for the 2017 Grammys, we launched Believe in Music, a campaign to remind people that no matter how bad the world gets, music keeps the faith alive. To kick it off, we took Anderson .Paak back to where it all began: the church. With almost no budget, his sister gathered his church friends, his buddy arranged the track, and we filmed it all in his hometown of Oxnard, surrounded by family and friends in the choir and pews. A project powered by faith, community, and a whole lot of soul. Yes Lawd indeed!

Cannes / Shortlist / Entertainment for Music
Clios / Shortlist / Use of Music in a Short Film
A-List Awards / Bronze / Best Use of Music

Earned media: Complex, Rolling Stone, MTV, VIBE, Pitchfork, Hypebeast