GATORADE
#BeLikeMike
If you grew up in America during the 90s, you know the iconic Gatorade Be Like Mike spot. So when Gatorade told us it’d be featured on the second episode of the highly anticipated The Last Dance, we knew we had to do something. With no time and quarantine restrictions, we pulled off a Twitter campaign like no other. During the episode, we dropped an updated version of the ad starring NBA and WNBA pros filming themselves, released a batch of expressive Jordan gifs, and even set up a remote war-room to respond live to fans’ sassy tweets as they watched the show.
We made it to Trending Topics. And Forbes.
A revamped version of then film was posted on Gatorade’s Twitter page during the episode
We made the day of thousands of fans, responding live to their tweets with fun, expressive Jordan gifs
My role: Concept, copy
AD: Steph Johnson
CDs: Doug Menezes, Mark Peters